MAUREEN PERIDEAUX'S PORTFOLIO
Unless your copy moves people to action, it's just filling space. SEO copywriting must attract the attention of humans as well as machines. Clients turn to me for websites, blogs and case studies that position them as thought leaders. Plus, we turn prospects into paying customers with tradeshow materials, direct mail, email marketing – all designed to drive business.
Here are just a few samples I've written. Some of the fields I'm experienced in are: banking, health systems, civil engineering, legal, manufacturing, and SaaS. I'm very adept at transforming technical language into everyday English. (Titles in orange are links to live copy.)
Here are just a few samples I've written. Some of the fields I'm experienced in are: banking, health systems, civil engineering, legal, manufacturing, and SaaS. I'm very adept at transforming technical language into everyday English. (Titles in orange are links to live copy.)
WebsitesClients: The Vincent Legal Group, Inspired Packaging Solutions, and You-Turn Mentoring
Using inbound marketing techniques, these sites attract, convert, close, and delight. Click on each to view. For these three sites, I wrote all copy (except blog posts) and drove the navigation. 
Case Studies
Client: VSys One by Bespoke Software
VSys One needed to showcase how their software can be customized for large volunteer teams. These case studies tell the story of how VSys One eliminates management hassles and gives prospective clients an insider's view of the software in action. 
VSys One Simplifies
Volunteer Management for National Zoo. Click on image below to view. 
Customized System Facilitates Rapidly Growing Volunteer Force for KSBJ/ Click on image below to view.
Easy-to-use System Proves Effective and Expands Beyond Intended Use for City of Sugar Land/ Click on image below to view. 
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Blogs
Client: Haworth
When Haworth named their hottest 5 blog articles of the year, two were ones I wrote: lnvisible Design for Performance/Discover the ABCs of Acoustical Design 4 Generations at Work/Is Your Company prepared? More blogs for Haworth: Harness the Power of a Workplace Nudge The Most Important 15 Cubic Feet Design a Happier Workplace 
Client: Consumers Credit Union (CCU)
The goal of these posts is to increase member engagement and establish the credit union as a thought leader. Click on titles to read. Among CCU's most popular and engaging posts are stories featuring business members: Turning Gritty Homes into Pretty Ones Made and Sold in the USA No One is More Surprised than Scott Vogel that Financial Institution Can Be His Best Ally A $5 Million Success Story that Began with Poor Customer Service Grime Fighter Kim Olson Takes on Dirt, Naturally Anna's House: Saving the World from Ordinary Breakfast Every Friday, CCU uses their blog to speak to business members—here are select posts. Fueling Business Growth at the Holidays The Manufacturing Comeback in Michigan So You Want to Start a Cottage Food Business? Here's What You Need to Know Attract Attention on Small Business Saturday and Beyond Use Telemedicine for Increased Savings and Productivity What Changes in Michigan Health Insurance Mean for Your Business & Employees Transportation's Vital Role in Michigan Monday blogs at CCU are for helping homeowners finance, improve, and maintain their homes (and sometimes just have fun!). A First-time Homebuyer's Journey Home Appraisals Explained Build Up an Emergency Fund Without Feeling Deprived Home Appliance Buying Tips Buy Your New Home with Confidence Which Home Improvement Projects are Worth Spending Money On? Trade Show Materials
Client: Dow Automotive Trade show sheets do double duty to establish Dow as a supplier of high quality materials and as a thought leader in industry. 
Winning Professional Award Entry
Client: OHM Advisors
Professionals awards are proof among your peers of outstanding work. I wrote the 14-page entry that earned OHM Advisors the Project of the Year Award from the American Public Works Association-Michigan Downriver Branch. Sharing the actual entry is not permitted but here's the story announcing the big win. |
Bios and Public Relations
Client: Estes Park Health Conversational bios highlight each professional's credentials as well as their warmth in order to establish trust with patients. Patricia Aldridge, MD Aaron Florence, DO Robin Zehr, DO Ryan Shedd, CRNA Lena Pavlish, MSN Michelle Furmaga, MD Martin Koschnitzke, MD Feature stories highlight the health system's ability to serve the community and patient success. Estes Park Health Earns Level IV Trauma Center Recertification Patient On the Road to Self-Sufficiency with Help from Estes Park Home Health Services Speaker One SheetsClients: Independent Speakers
One sheets are a primary tool speakers use to book business. Click on images to view each. 
Special ProjectsClients: Anonymous – for confidentiality reasons
Some projects can't be shared publicly because they contain proprietary information. However, I can tell you about the nature of some of the special projects clients request:
If you have a special project that requires a copywriter who is creative as well as strategic, send me an email at: maureen@brilliantsparks.com. |
"Thank you, Maureen! I am so happy with the copy you wrote and layout recommendations you gave me for my business flyer. Once again I can see it is worth the investment to work with a professional."
–Penny Rosema, Managing Director, Cookware Manufacturers Association
get copywriting to power your business!
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• WEBSITES •BLOGS • EMAIL MARKETING • CASE STUDIES • BIOS
• SPEAKER ONE SHEETS • TRADE SHOW MATERIALS • TRAINING MATERIALS • BRAINSTORMING • COMMUNICATIONS STRATEGY |