MAUREEN PERIDEAUX | COPYWRITER & SPEAKER
  • Home
  • Copywriter
  • Portfolio
  • Speaker
  • Testimonials
  • About Me
  • Contact

COPYwriting
THAT
Grows
​business

MAUREEN PERIDEAUX'S PORTFOLIO

Unless your copy moves people to action, it's just filling space. SEO copywriting must attract the attention of humans as well as machines. Clients turn to me for websites, blogs and case studies that position them as thought leaders. Plus, we turn prospects into paying customers with tradeshow materials, direct mail, email marketing – all designed to drive business.

​Here are just a few samples I've written. Some of the fields I'm experienced in are: banking, health systems, civil engineering, legal, manufacturing, and SaaS. I'm very adept at transforming technical language into everyday English.  (Titles in
orange are links to live copy.)

Websites

Clients: The Vincent Legal Group, Inspired Packaging Solutions, and You-Turn Mentoring

​Using inbound marketing techniques, these sites attract, convert, close, and delight. Click on each to view.
​

For these three sites, I wrote all copy (except blog posts) and drove the navigation.
The Vincent Legal Group
Vincent Legal Group, website copywriting by Maureen Perideaux

Inspired Packaging Solutions
Picture
You-Turn Mentoring
You Turn Mentoring, website copywriter Maureen Perideaux
​​


 Homepage Video

H2Ometrics –  Lead-generating video for SaaS firm.
​

Case Studies

Picture
Client: VSys One by Bespoke Software

​VSys One needed to showcase how their software can be customized for large volunteer teams. These case studies tell the story of how VSys One eliminates management hassles and gives prospective clients an insider's view of the software in action.
Picture
VSys One Simplifies
Volunteer Management for

​National Zoo. Click on image below to view. 
National Zoo Volunteers Case Study by copywriter Maureen Perideaux

Picture
Customized System Facilitates Rapidly Growing Volunteer Force for KSBJ/ Click on image below to view.
KSBJ Case Study by copywriter Maureen Perideaux

Picture

​Easy-to-use System Proves Effective and Expands Beyond Intended Use for City of Sugar Land/ Click on image below to view.

Sugar Land TX Case Study by copywriter Maureen Perideaux

Blogs

Picture
Client: Haworth 

When Haworth named their hottest 5 blog articles of the year, two were ones I wrote:
​

lnvisible Design for Performance/Discover the ABCs of Acoustical Design

​4 Generations at Work/Is Your Company prepared? 
​
More blogs for Haworth:
Harness the Power of a Workplace Nudge

The Most Important 15 Cubic Feet

​Design a Happier Workplace

Picture
Client: Consumers Credit Union (CCU)

​The goal of these posts is to increase member engagement and establish the credit union as a thought leader. Click on titles to read.

Among CCU's most popular and engaging posts are stories featuring business members:

Turning Gritty Homes into Pretty Ones

Made and Sold in the USA

No One is More Surprised than Scott Vogel that Financial Institution Can Be His Best Ally

A $5 Million Success Story that Began with Poor Customer Service


Grime Fighter Kim Olson Takes on Dirt, Naturally

Anna's House: Saving the World from Ordinary Breakfast

​Every Friday, CCU uses their blog to speak to business members—here are select posts.

Fueling Business Growth at the Holidays

The Manufacturing Comeback in Michigan

So You Want to Start a Cottage Food Business? Here's What You Need to Know

Attract Attention on Small Business Saturday and Beyond

Use Telemedicine for Increased Savings and Productivity 

What Changes in Michigan Health Insurance Mean for Your Business & Employees

Transportation's Vital Role in Michigan

Monday blogs at CCU are for helping homeowners finance, improve, and maintain their homes (and sometimes just have fun!).

A First-time Homebuyer's Journey

Home Appraisals Explained

Build Up an Emergency Fund Without Feeling Deprived

Home Appliance Buying Tips

Buy Your New Home with Confidence

Which Home Improvement Projects are Worth Spending Money On? 

Trade Show Materials

Picture



​Client: Dow Automotive


​Trade show sheets do double duty to establish Dow as a supplier of high quality materials and as a thought leader in industry.

Dow Performance Solutions Trade Show Sheet by copywriter Maureen Perideaux
Dow Performance Solutions Trade Show Sheet by copywriter Maureen Perideaux
Dow Engage Trade Show Sheet by copywriter Maureen Perideaux

Winning Professional Award Entry

Picture
Client: OHM Advisors

Professionals awards are proof among your peers of outstanding work. I wrote the 14-page entry that earned OHM Advisors the Project of the Year Award from the American Public Works Association-Michigan Downriver Branch. 
​

Sharing the actual entry is not permitted but here's the story announcing the big win. 

Bios and Public Relations

Picture



​Client:
 Estes Park Health

Conversational bios highlight each professional's credentials as well as their warmth in order to establish trust with patients. 

Patricia Aldridge, MD

Aaron Florence, DO

Robin Zehr, DO

Ryan Shedd, CRNA

Lena Pavlish, MSN

Michelle Furmaga, MD

Martin Koschnitzke, MD

Feature stories highlight the health system's ability to serve the community and patient success.

Estes Park Health Earns Level IV Trauma Center Recertification

Patient On the Road to Self-Sufficiency with Help from Estes Park Home Health Services



Speaker One Sheets

Clients: Independent Speakers

One sheets are a primary tool speakers use to book business. Click on images to view each.
​

Mimi Brown Speaker One Sheet by copywriter Maureen Perideaux

Penny Rosema Speaker One Sheet by copywriter Maureen Perideaux

Jason Gold Speake One Sheet by copywriter Maureen Perideaux

Picture

Brilliant Sparks triple starburst logo

Special Projects

Clients: Anonymous – for confidentiality reasons

Some projects can't be shared publicly because they contain proprietary information. However, I can tell you about the nature of some of the special projects clients request:
​
  • Brand and messaging concepts. 
 
  • Campaign and product brainstorming.
 
  • Strategic communications planning.
​
  • Training programs, including video script editing, speaker notes, PowerPoint slides, and study aids.

If you have a special project that requires a copywriter who is creative as well as strategic, send me an email at: maureen@brilliantsparks.com. 

"Thank you, Maureen! I am so happy with the copy you wrote and layout recommendations you gave me for my business flyer. Once again I can see it is worth the investment to work with a professional."

–Penny Rosema, Managing Director, Cookware Manufacturers Association

get copywriting to power your business!

Hire Maureen
Call Maureen Perideaux, Copywriter 
(616) 822-0888 
Or email
maureen@brilliantsparks.com
Picture
• WEBSITES •BLOGS • EMAIL MARKETING • CASE STUDIES • BIOS
• SPEAKER ONE SHEETS • TRADE SHOW MATERIALS • TRAINING MATERIALS 
• BRAINSTORMING • COMMUNICATIONS STRATEGY
QUICK LINKS 

Copywriting
   •Portfolio
   •Testimonials
Speaking
   •Videos & Programs
   •Testimonials
About
​
Contact
  • Home
  • Copywriter
  • Portfolio
  • Speaker
  • Testimonials
  • About Me
  • Contact