About Maureen Perideaux

COPYwriter, speaker,
And creativity coach

I am dedicated to doing creative work every day and showing people like you how to tap into the power of their innate creativity. It's fun. Plus, it's rewarding for you and me when I:
  • write copy that helps grow your business
  • show you and your team how to tap into your innate creativity 

HOW I BECAME A WRITER
When I was 10, I wrote my first short story. The heroine was a little girl named Kate who has a run-in with the Green Garbage Monster. It wouldn't win any awards but it's the first time I realized that I had the power to write. That my words could capture attention. I saw firsthand how the written word can influence other people. Now there's power! 

The copywriting I now do for companies like Dow and Consumers Credit Union and organizations like the Cookware Manufacturers Association still tells stories. Brand stories, that is. Like the story about Kate, these stories capture attention. They influence people, too. However, these stories are not simply for entertainment. These stories always end with a call-to-action that creates a path for prospects to become paying customers. 

CURIOSITY TURNED ME INTO A CREATIVE CATALYST
In 2010, I was a full-time copywriter at Amway. We had a team of 17 professional creatives, including writers, art directors, and graphic artists. As I looked at all the webpages, brochures, videos, and publications we produced, I began to wonder:

"Where does creativity come from? How can we be more creative?"

Answering these questions became a quest. I observed what we did when faced with challenges. What things led us into ruts. I read books and articles about creativity. None provided complete answers.

I became a certified Kaizen-Muse Creativity Coach. To add another dimension to my understanding, I earned a certificate as Human-Centered Design (HCD) facilitator. These trainings provided me with an invaluable toolkit for helping people tap into their own creativity. 

One of the most important things I've discovered in this quest to understand creativity is:

Each of us is creative. Creativity is not a gift for a chosen few. It's a gift we all have. Including you! And you can learn how to amp it up! That's where I help.

It is now part of my life purpose to teach people how to ignite their ideas. How to get past creative blocks. How to generate new ideas.  I've taken all I've learned as a professional writer, a dabbler in the arts, and a creative coach and HCD facilitator, and created workshops and speeches. I'd love to share one with you!

READY TO IGNITE YOUR IDEAS?
Let's talk! Drop me a line at [email protected].
BONA FIDES

Education
  • University of Michigan, BGS
  • Grand Valley State University, MS

Training
  • Certified Kaizen-Muse Creativity Coach
  • Certification in Human Centered Design Brainstorming Facilitation
  • HubSpot Inbound Marketing Certification

Writing and Editing Experience
  • 10 years Editor-in-Chief at Women's LifeStyle Magazine
  • 6 years Copywriter at Amway
  • 3 years Freelance Copywriter / Owner of Brilliant Sparks LLC

Copywriting Clients Include
  • Dow and DuPont / Howe Marketing
  • Haworth
  • Consumers Credit Union
  • ​OHM Advisors
  • The Vincent Legal Group
  • Cookware Manufacturers Association
  • Schawk!
  • 2 Views International

Speaking Clients Include
  • Western Michigan University Stryker School of Medicine
  • Grand Rapids Young Professsionals
  • Albion College Gerstacker Institute
  • Consumers Credit Union
  • Project Management Institute, Huron Valley Chapter
  • The Box Factory for the Arts
  • Inforum

Volunteer Service
  • Grand Rapids Opportunities for Women (GROW)
  • Schools for Hope
  • Literacy Center of West Michigan
When you require a conversion copywriter or an engaging speaker, 
call Maureen Perideaux at (616) 822-0888 or email [email protected]