testimonials about my copywriting

website copywriting & Blog Editing
​"Working with Maureen has been a pleasure. She is a very quick study and is quick to take up the task at hand. She does what she says she is going to do, and has always delivered more, and usually a bit ahead of deadlines.

Maureen has a way of asking pivotal questions that helps to get to the heart of things quickly. Her manner has assisted us in clarifying goals, and it is her clarity which stands out to me. She makes it a pleasant experience to talk with her and we end up getting things accomplished easily and smoothly. She truly knows her craft, and polishes language so that it keeps the reader engaged. She also has a talent for looking for and finding creative solutions to what at first seem like difficult issues.

​If you need some writing done, or need to hone in processes, she has the skills that make the tasks efficient and effective. I recommend that you take your ideas and projects to her, and let her guide you along."  

​–Brian D. Vincent, Attorney/Owner, The Vincent Legal Group

freelance business writing, including web content & Emails
"If I were with you in person, I’d give you a big hug! Your responsiveness and ability to craft clear, concise communications saves me valuable time so I can focus on executive work. Thank you! 

The web pages, bios, and emails you’ve written for us are friendly as well as professional. Your work truly helps strengthen our association and the relationships among our members. And, your incisive questions have been invaluable in developing CMA’s communication strategy.

I especially appreciate how you craft calls to action. Our members always know what to do next! The clarity with which you write has resulted in fewer questions directed to my office. What a time saver!  

I whole-heartedly recommend your copywriting and editing services.

–Penny Rosema, Managing Director, Cookware Manufacturers Association

 copywriting for Speaker one sheet
"When I tell you this woman is amazing I mean that in every sense of the word! Maureen took a concept that I had for a marketing piece I was working on and developed this fantastic One Sheet that really speaks to my target audience.
 
If you want to take your marketing to the next level, if you want to get more clients than you know what to do with, you absolutely should work with Maureen Perideaux. You will not be sorry!"
 
–Mimi Brown, Author/Speaker/Coach, The Sales Maven ​

business communication & Strategy

​​"While working with Maureen at Amway North America (ANA), she has proven to be a true partner in the creation and design of our communications strategy. And, I love how she always comes to the table with a “can-do” attitude. 

She has been a key contributor to the development of a completely new editorial and review process for ANA communications. Maureen was part of the team charged with clarifying objectives for each communication vehicle and developing a rolling, 12-month calendar that keeps messaging across the organization timely and on target. As a result, our planning is more efficient and our communications are more effective.  

I have been blessed to work alongside Maureen and partner with her not only to design the new process but also to execute it!"
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– Brandi (Arnt) Huyser, Sales Planning Manager, Amway

copywriting & Editing

​"In all of our interactions, Maureen was highly professional. She excels at communicating clearly, whether it be in correspondence or in published articles targeting targeted to Amway Independent Business Owners. Many of the communications she handled relied heavily on her expertise to communicate complex topics or sensitive issues with clarity and compassion
 
If you are looking for a professional communicator you can count on, I recommend Maureen Perideaux."
 
–Kathy Victor, Chairman, International Business Owner Association (IBOAI)

copywriting & communication & Strategy

"In the six years that Maureen and I have worked together our discussions have often been the catalyst that prompted me to think about ideas or content in a new way. She is great at asking questions, delving deeper for information, and helping our team think creatively and strategically. 

Maureen also excels at facilitating conversations and moving discussions forward when they stall, due, in no small part, to her calming personality and genuine desire to have an excellent outcome. I admire this skill from both professional and personal perspectives. 

Maureen is a creative thinker who has a wonderful grasp on strategy, and this is evident in the writing and content development she has done at Amway. When I worked on the brand guide team with Maureen, she exemplified this with her ability to develop creative content that works hand in hand with strategic needs. She led the way to help our team come up with a brand guide we were proud to release to the Amway North America marketers and vendors."
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–Michele Lindhout, Graphic Artist, Amway

copywriting & catalog strategy

"For our Essential Home catalog last September, Maureen re-thought how to appeal to both consumer and IBO (distributor) audiences. Previously, our durable products had a running list of features and benefits that made selection of eSpring water treatment systems complicated. Maureen dove into the benefits and drew out what matters. Her solution simplified product selection with a concept that shows customers “if you have x/you’ll love y/you’ll get z.” 

When it came to our Satinique hair products, Glister oral care products, iCook cookware, and Atmosphere air treatment systems, she used the same laser-like focus to address consumer needs.  

The results of Maureen’s strategic thinking and overhaul of catalog presentation did not go unnoticed by our marketers or me. I was very impressed with how she walked us through her thought process, and won the marketers over with the conce​pt described above. Afterward, one marketer told me, “I gave them basic direction and they made it so much better!”

In addition, this strategic concept was highly appreciated by the catalog review board, and thus was expanded into the Optimal Health and Forward Beauty catalogs coming out this fall. 

I am proud, just very proud, to be part of such a high-quality creative experience!"

–Gilann Vail-Boisvenue, Lead Project Manager, Amway
Get copywriting to power your business!
Call Maureen Perideaux at Brilliant Sparks LLC:
(616) 822-0888 
Or email [email protected]
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• WEBSITES • BLOGS  • EMAIL MARKETING • CASE STUDIES 
• SPEAKER ONE SHEETS • TRADE SHOW MATERIALS • TRAINING MATERIALS 
• BRAINSTORMING • COMMUNICATIONS STRATEGY